Harlequin Hotels & Resorts have purchased the Allamanda Beach Hotel on Hastings Beach, Christ Church in Barbados. Harlequin has commenced an exciting $11m BBD renovation to transform this beachfront property into a luxury boutique hotel. The new hotel will be called H and be part of Harlequin’s newly created luxury brand, Harlequin Boutique Hotels, opening in July 2012. 
The renovation, remodelling and interior redesign will be overseen by Harlequin Developments’ Development Director David Campion who is based in Barbados. Harlequin will use several local Barbados-based companies and sub-contractors to carry out the works. The project will bring a much needed boost to the local construction business.
The transformation of the Allamanda will bring the hotel upto luxury 5 star standards of the Harlequin brand. Harlequin Hotels & Resorts successfully opened its first ever luxury Caribbean resort at Buccament Bay, St Vincent & The Grenadines in August 2010. The resort is being marketed in the UK and US and is already featured with all leading UK tour operators including Virgin, Kuoni and Hayes & Jarvis. Despite the difficult world economic situation which has led to lower numbers of visitors travelling to the Caribbean over the last 12 months, Buccament Bay Resort has attracted many UK holidaymakers who haven’t visited the Caribbean before and is currently running at 85% occupancy in the low season.
Buccament Bay Resort offers a unique range of activities to cater for all interests; the Harlequin Sports Academy includes a Liverpool Football Club Soccer School and Pat Cash Tennis Academy which offers world class coaching for all abilities and ages, a Harlequin Performing Arts Academy, The Spa with treatments by ESPA, Diving & Watersports and Little Harlequins Kids Club. Pat Cash, former Wimbledon Tennis Champion, is currently at Buccament Bay Resort coaching guests and local children. Andy Townsend and several former Liverpool players have held coaching sessions for guests and local schools during July and August. In May 2011 Liverpool FC Under 19’s Team stayed at Buccament Bay Resort whilst on their end of season tour and played an exhibition match against the St Vincent Under-20’s National Team.
Speaking on his visit this week to Barbados, Mr. Dave Ames, Chairman of Harlequin Hotels & Resorts, said “I am delighted to announce this exciting new Hotel Brand for Harlequin and Barbados. This first Harlequin Boutique Hotel will bring further investment to Barbados and provide more employment opportunities as well as bringing many new holidaymakers to this Caribbean Jewel.”
The essence of the Harlequin brand is that its resorts will “Redefine Luxury in the Caribbean”. This innovative approach has already proved to be popular within the travel industry and has created a positively memorable experience for guests at Buccament Bay Resort. The success of this has led the company to create two new brands within its portfolio, the first of which will be Harlequin Boutique Hotels in Barbados.
Harlequin also hopes to announce later this week the commencement of works in September on the first stage of its development, The Merricks Resort, situated on the east coast of Barbados. It is working with the Barbados Government to gain all the necessary support so that the project can move forward quickly.
Speaking from their offices at Hythe House in Maxwell, Barbados, Garrett Ronan, Vice President of Hotel and Resort Development for Harlequin, said “The launch of the Harlequin Boutique Hotels brand in Barbados with the renovation of the Allamanda will bring a new ultra-chic ‘South Beach’ style hotel to the market. When completed it will offer sophisticated and luxurious accommodation with approximately 47 studio suites, Jack’s steak & seafood restaurant which will serve delicious local seafood and the finest cuts of prime, succulent steaks, an HQ coffee bar, a swimming pool with an outdoor cocktail lounge, spa veranda and a fitness centre. The hotel will offer a new level of attentive yet discreet service infused with Barbadian hospitality.” The new H Hotel has been designed to attract guests who appreciate chic, boutique hotel accommodation either for a week’s vacation or for a short stay as part of a multi-destination trip.
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